Now it's your turn! Put pen to paper (or fingers to keyboard) and get cracking on your growth hypothesis. There's no time like the present, and remember, every great B2B success story started with a single hypothesis. Good luck!
With this worksheet, you'll be well on your way to crafting an actionable growth hypothesis.
<aside> 💡 Feel free to Duplicate a copy of this resource, so that you can fill it out to follow along. (Look in the upper right hand corner for the Duplicate button.)
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Here are five questions you need to be wrestling with while working through your strategy:
What changes are you willing to make to approach your current situation in a fundamentally different way?
<aside> 💡 It's easy to fall into the trap of doing the same things over and over again, especially when we feel like we're short on time and resources. But if we want to see real growth and impact, we need to be willing to approach our challenges in a fundamentally different way. This question challenges you to think about what changes you're willing to make to your approach in order to achieve better results.
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How can you define the best Growth Hypothesis possible for your company?
<aside> 💡 Defining a Growth Hypothesis is a powerful tool for unlocking focus and direction for your marketing efforts. But how do you define the best possible Growth Hypothesis for your company? This question challenges you to think deeply about what really matters for your business and what you need to do to achieve your goals.
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What insights do you have that could help you operate with greater precision and efficiency
<aside> 💡 Operating with greater precision and efficiency is key to doing less without compromising impact. But how do you identify the areas where you can improve in this regard? This question challenges you to think about the insights and knowledge you have about your business and how you can use them to operate more effectively.
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How can you balance the pressure to produce growth with the need to maintain focus?
<aside> 💡 Producing growth is important, but it can be easy to get distracted and lose focus in the pursuit of growth. This question challenges you to think about how you can balance the need for growth with the need to maintain focus on what really matters for your business.
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What conversations do you need to have with your team to unlock greater success?
<aside> 💡 Marketing success is a team effort, and it's important to have honest conversations with your team about what's working and what's not. This question challenges you to think about what conversations you need to have with your team to identify areas for improvement and growth.
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Below are a few fictional examples to help demonstrate the principles we’ve learned so far. In each example we’ll start with a bad hypothesis. Analyse the hypothesis and see if you can figure out what is wrong with it. Below the hypothesis you will see an explanation for what’s wrong, as well as a potential revision. While these are a great baseline, resist the urge to use them as your own hypothesis, as they aren’t based on your specific challenges, market situation, or strategic objectives.
Use this simple template to get you started in the right direction:
<aside> 📝 Our company, [Company Name], aims to [Specific Goal] by [Measurable Metric] within the next [Time Frame] by [Actionable Strategy], which is [Realistic Explanation].
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<aside> ☝ Remember, so long as you have all the requirements and it is clear and concise, you can write your Hypothesis any way you’d like. However, a solid growth hypothesis should be Specific, Measurable, Actionable, Realistic, and Time-bound. Keep these criteria in mind as you craft your hypothesis.
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